A collection of social first ideas
9x16s and 9x16s only.
Michelob ULTRA
Alex Morgan Retirement
Alex Morgan told Michelob ULTRA that she was planning on retirement. With a 1-week turnaround, we gave her a superior send off and let her know that we’ll all miss her dominating the pitch. Well…everyone except goalies.
ECD: Alex Abrantes; SVP, CDs: Gary du Toit & Lance Vining;
Art Director: Ishaan Mohindra; Copywriter: Daniel McCabe.
The real cost
UGLY SLEEP
Cigarette cravings can keep teens up at night. That means they’re not getting the much needed sleep to function as a teen. We needed a quick, thumb-scroll-stopping way to catch teens off guard and show them what it looks like when they miss out on their beauty sleep.
ECD: Gary Resch; CDs: Seth Kelly & Leila Moussauoi;
Art Director: Ishaan Mohindra; Copywriter: Daniel McCabe;
Producer: Emann Odufu
Directed by Iris Kim
Production Company: SixTwentySix