AMAZIN’ Day

In a city that’s home to the most famous baseball team in the world, with the most sold baseball hat in the world, the Mets are outnumbered in their own backyard.

They’re a challenger brand’s challenger brand.

So, to fire up their fan base for the 2023 season, we helped the Mets take over New York City.

The only thing needed to participate? A Mets hat.

🏆 CLIOS
Shortlist - Branded Entertainment & Content

🏆 CLIO Sports
Gold - OOH
Silver - Fan Engagement
Bronze - Partnerships & Sponsorships
Shortlist - Experiential

Case Film:

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MLB / NBC New York / TimeOut / Mets Insider / AM New York
Spectrum NY1 / PIX11 / FOX5


Credits:

CCOs: Michael Aimette & Gabriel Schmitt
ECDs: Stu Mair & Gary Resch
CDs: Dan Grech & Laszlo Szloboda
Jr. AD: Ishaan Mohindra
Jr. CW: Daniel McCabe

Sr. Prod: Marissa Lando

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