Attack of the metal menace
The Real Cost and Fandom teamed up to bring a never-before-seen activation to San Diego Comic-Con. We showed teens the true dangers of vaping by making them larger than life.
Social Teaser:
Reveal Film:
Come year 2, the job wasn’t finished, so we brought the Metallic Menage (aka Leadrick) back to SDCC bigger and better than ever. This time, we brought a full spec AR game for teens to play, developed in partnership with Niantic.
Credits:
CCO: Michael Aimette
ECD: Gary Resch
SVP, Content CD: Seth Kelly
CDs: Jono Flannery and Kevin Watkins
Jr. AD: Ishaan Mohindra
Jr. CW: Daniel McCabe