"Make it simple, but significant"
Like a lot of people in advertising, I started my career thinking I wanted to become the next Don Draper. The constant allure of working with my favorite brands and everyday products pulled me into something I didn't know would be a passion at the time (and we can't forget about the perks). Fast forward 3 years, and here I am buried in campaigns in my Portfolio II class. Not exactly the life I expected, but I'm still loving every second of it. I'll admit, it was the carousel pitch that got me.
Born in New York, raised in the San Francisco Bay Area, and now spending my vacations from school at home in Boston, I'm lucky to work in an industry that lets me do what I love from anywhere in the world - but 9 times out of 10 if you ask me where I'm from, I'll probably say the opposite coast (just to keep things a little interesting).
Even though my background isn't all that simple, I like to keep that philosophy to all of my work. I look to find the simple idea that makes you take a second look and go "Woah", because I know I've had my fair share of moments like that, and that's what makes the idea so special.