ISHAAN MOHINDRA, art director

Extra Strength in Every Sip

SuperCoffee has gone to extraordinary lengths to change the way people drink coffee, so it works better for you and not the other way around.This print campaign focuses on visually communicating the extra power SuperCoffee has that means you don't have to go back for a second cup.

CW: Hannah Nolan
Insight: Most people get through the day with multiple servings of caffeine.

Big Idea: Super Coffee gives you the added strength and power that you feel with every sip.

Graphis New Talent Annual – GOLD

cover credit: