ISHAAN MOHINDRA, art director

Dashpass Cafe

DoorDash Tasked with making DashPass more valuable than just free delivery, we flipped delivery on its head. Putting DoorDash back in the conversation of changing the game and revolutionized delivery once again, we gave people the power to eat what they want, wherever they want it.

CW: Hannah Nolan
Insight: Exclusivity is rewarding

Big Idea: Create spaces for DashPass subscribers to each order whatever the hell they want to avoid disagreements with their friends.

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This project has not been commissioned or approved by the client. It was created solely for a class.